AI automation agency in Dubai for back-office, email and lead workflows

The work that repeats should run by itself. AI automation takes the tasks a team does the same way every day and gives them to software: the reply to a new enquiry, the booking, the quote, the invoice, the line added to a sheet, the follow-up that is sent when no one answers.

We build across three channels and the back office behind them. WhatsApp, email and SMS on the customer side. Quotes, invoices, sheets, documents and follow-ups on the operations side. Lead routing and CRM/ERP integrations to join the two.

A customer message comes in on WhatsApp. It is understood, answered, booked, invoiced and logged in your CRM, before anyone on your team looks up.

Each flow has the same shape. A trigger: a message, a form, an email, a new row, a time of day. A step that reads the input and decides what it is: a booking request, a price question, a complaint, an order. Then the actions: reply in the customer's language, create the appointment, raise the quote, route the lead to the right person, write the record. When the flow meets something it should not decide alone, it hands over to your team.

n8n-style workflows link a trigger in one tool to actions in others, step by step, with rules in between. That is how a WhatsApp message becomes a calendar entry, an invoice and a CRM note without a person copying anything across.

We connect to what you already run. CRM and ERP integrations, lead routing into your pipeline, documents into the folders you use. If a company has no system yet, we build AI-powered CRM, ERP and business systems too, and the flows live inside them.

It starts with a short brief on WhatsApp, in English or Arabic, about what you need and what you already run. We scope the flows and quote them. Published packages are fixed; systems and agents are scoped, so you know the price before we start.

The build follows the agreed plan. We launch, hand over and stay reachable on WhatsApp any time. 24/7 support is part of every project.

ProLab is a Dubai registered company based in Dubai, United Arab Emirates. Arabic & English — one team, both languages. Every flow we build reads and replies in Arabic and English, and the same team that scopes it on WhatsApp supports it after launch.